Client's Request:
Increase the company's value fivefold within three years.
Challenges:
- Business performance did not meet industry benchmarks;
- Lack of clarity on how to increase the company's value;
- Collected statistics and key performance indicators (KPIs) were inconsistent and incorrectly calculated.
Solutions:
- Data Collection: Conducted data analysis for plan-versus-actual performance. Identified key deviations from benchmarks and their root causes;
- Strategy Development: Designed a business growth strategy aimed at attracting a diverse range of investors;
- Action Plan: Developed a plan to align company metrics with industry benchmarks;
- Resource Management Optimization: Established hiring budgets and revised the rate card, identifying key indicators influencing it;
- Proportional Budgeting: Introduced a systematic approach to managing overhead expenses;
- Cost Control: Reduced overhead costs and implemented strict cost control measures;
- Expertise Development: Created a plan to build domain expertise within the company;
- OKR Implementation: Introduced an OKR (Objectives and Key Results) framework to monitor plan execution results.
Results in Numbers:
- Transformations were implemented across all business departments;
- Business expenses reduced by 10%;
- Sales and marketing costs evaluated based on ROI, leading to controlled spending;
- Net profit increased by 15%;
- The company gained a clear understanding of necessary changes to drive value growth and actionable methods to influence it;
- Domain expertise development led to a 20% increase in business valuation.
